Privacy Policy

Last updated: Sept 1st, 2020

Introduction

We are committed to protecting the privacy of your data. This Privacy Policy explains more specifically what information Fast Forward Thinking S.L. and its Group Companies (together, “FFWD,” “we” or “us”) collect, use, and disclose about you when you access or use our websites and applications, which we refer to collectively as “the Service,” contact our customer service workspace, engage with us on social media, or otherwise interact with us. The Service includes the Newness Software.

Please note, if you use Newness Basic you are both the Account Holder and End User of a Newness Service account. If you use Newness Workspace, Business or Enterprise, the Account Holder is the Customer who has contracted with FFWD and the End Users are the individuals whose user accounts are linked to that Newness Business account. You can find these and other defined terms used in this policy in our Glossary at the end of this page.

If you are an End User of a Newness Workspace, Business, or Enterprise account, please note that the Account Holder of your Newness Business account (such as your employer or organization) may have established its own rules regarding End Users’ access, use, disclosure, or retention of data stored in that account. Also note that while an Administrator of a Newness Business account has access to the End User accounts linked to that Newness Business account, an Administrator cannot access any other accounts that are not linked to the Newness Business account.

Although significant changes are rare, this policy may be amended as new features, technology, or legal requirements arise, so please check back from time to time. We’ll notify you if we make a significant change and, where required, seek your consent.

What information does Newness collect?

We built Newness as a Futures Intelligence platform to allow you to identify emerging signals, save them for processing, identify key narratives, and synthesize trend reports. That means you can input, upload, or store in Newness any text, images, and other data that you choose—we refer to that information as “Content”. We also collect and receive the following types of information:

  • Basic subscriber information. To open your account and process payments, we collect and receive identifiers like your name, email address and, depending on how you purchase a subscription to Newness Basic, Workspace, Business or Enterprise (each a “Paid Service”), your billing address and other payment information.
  • Usage data. We collect and log Internet or other electronic network information on how you and others access and use Newness, for example, the act of creating a notebook or producing a trend report. Usage data may be collected through cookies, and similar technologies.
  • Location information. We collect the IP address you use to connect to the Service and — if you choose to share it — your location information from a mobile device.
  • Device information. We collect information about the number and type of devices you use to connect to the Service, as well as information about the operating systems on those devices (e.g., iOS, Android, Windows).

We also may link your subscriber information with data we receive from our partners and other third parties to help understand your needs and provide you with a better experience. For example, if you create or log into a Newness account using your Google Apps credentials via single sign-on, we will have access to certain information such as your name and email address as authorized in your Google Apps profile settings.

How does Newness use my information?

We have specific rules for how and when we use the information we collect and receive. We describe these below.

What does Newness do with my information?

We are committed to protecting the privacy of your information. Below, we describe the ways in which we use the information we collect and receive to provide, maintain, and improve the Service; to provide troubleshooting and customer support; to protect the Service for all our users; to contact you; and to administer Newness accounts.

  • Performing our Services. We use a number of technologies to help you get the most out of the Service. Our systems automatically analyze your data to power Newness features and to continually improve the Service for you in a way that does not require anyone to look at your Content. This may include, for example:
    • Making sure you find what you’re looking for when you search your account.
    • Showing you information most relevant to how you are or could be using the Service at a specific time or location.
    • Suggesting actions for you to take based on information you’ve stored.
    • Suggesting service features or products to you that we think will help you get the most out of our Service.
  • Maintaining our Services. To provide troubleshooting and customer support, our Customer Support workspace may need to access your information, such as your account email address and information about the Newness application you are using, subject to the protections described below.
  • Protecting against security threats, abuse, and illegal activity. As part of our efforts to protect your account and the functionality of the Service, our systems may analyze the emails you send to and from your Newness account and the signals you share to detect spam, malware, or other potential security concerns. If we determine that such material constitutes a violation, we may block delivery of or unshare the problematic material, much like a spam filter works for your email inbox.
  • Communicating with you. In accordance with your communication preferences, we’ll occasionally contact you to announce new products and features we build for you, share tips for using Newness to get more done, make special offers, and provide information about how Newness works with products and services from our business partners.
  • Complying with Law.Newness also uses information to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement.

How does Newness share or disclose my information?

Newness is not in the business of selling or renting your information. Here are instances when we may disclose your information — and then only the minimum information necessary:

  • We share your information with service providers who process data on our behalf, such as credit card processors and customer management systems. For example, these service providers help us:
    • Operate, develop, and improve the features and functionality of the Service.
    • Complete your payment transactions.
    • Fulfill your sales and support requests.
    • Communicate with you as described elsewhere in this Privacy Policy.

We require these providers to agree to strict data protection requirements in keeping with our privacy policy standards and our obligations under data protection laws.

We do not share your information with any third parties for their own advertising purposes.

  • Your Content is private unless you decide you want to share it. You may choose to share using public links or through any of the Service’s features that allow you to share or collaborate on Content (“Collaboration Features”). If you choose to share, we may need to take steps to facilitate your collaboration.
  • In the event of a merger, sale, or reorganization of all or part of our business, information covered by this policy may be transferred in connection with that deal.
  • We contract with third-party advertising networks in order to deliver relevant Newness advertisements to you across the Internet and to manage our communications with you. We do not use your Content for these purposes. In addition, we may share with partners or service providers a hashed identifier to serve you relevant Newness ads when you visit partners’ and providers’ websites, applications or platforms. We may, for instance, participate in the Google Adwords Remarketing, LinkedIn Website Retargeting and Facebook Custom Audience services. To learn more about the privacy controls that Google, LinkedIn and Facebook offer and honor for those respective services, please visit here for Google, here for LinkedIn, and here for Facebook. You may opt out of certain ad targeting and retargeting services by visiting the Digital Advertising Alliance’s opt-out page, or the Network Advertising Initiative’s opt-out page.

How does Newness respond to legal requests for my information?

We vigilantly protect the privacy of your account. We will not disclose your information to law enforcement or other governmental authorities unless we believe it is required to comply with warrants, court orders, subpoenas, or other lawful government requests. This may include responding to legal requests from jurisdictions outside of Spain where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards of due import.meta.

We narrowly interpret all information requests, and we only disclose Content in your account that is specifically responsive to a government warrant or where you have provided your explicit consent. In accordance with our user notice policy, we will notify you if we believe we are compelled to comply with a third party’s legal demand for your information, and we routinely push back on government orders to delay user notice that we view as overly broad.

In addition, in rare cases, we may share your information as necessary to investigate or take action regarding illegal activities, suspected fraud, or potential threats against persons, property or the systems on which we operate the Service, or as otherwise necessary to comply with our legal obligations.

How can I manage my information stored in Newness?

Consistent with our first law of data protection—your data is yours—in most cases, you can manage your information simply by logging into your account and editing your information directly within the Newness Service.

However, if you prefer, you can contact us at hello@ffwd.is to ask us to provide access to, correct, update, or delete your personal information.

A Note for our European End Users about our Data Processing Grounds and your Data Access Rights

We process personal data originating from the European Economic Area (“EEA”), the United Kingdom, and Switzerland on one of three grounds, depending on the circumstances: (i) your affirmative consent, in which case you will have the right to withdraw consent at any time; (ii) contractual necessity; or (iii) our legitimate interest in providing the Service.

Below is an explanation of the data access rights Newness makes available to EEA, UK and Swiss individuals.

How long does Newness store my information?

Newness mission is to help you collect, store and process information to discover new insights about the future. In order to do that, we make the Content you store in Newness readily accessible to you until you make the decision to delete it.

If you delete your Content, it will no longer be accessible to you or others who may access the Service. The Newness service’s back-up systems may retain residual copies of your deleted Content for up to one year due to the nature of those systems’ operations.

Newness provides you with features that allow you to communicate and collaborate with other users. Please note that deleting your copy of these communications (such as messages) won"t delete copies existing in the accounts of people you were interacting with.

For users who are inactive for extended periods of time, we may close your account to satisfy our obligations under applicable law, and in accordance with our data retention policy. If that happens, we will try to notify you before taking any action.

What happens if I want to stop using Newness?

As described above, you can delete your Content at any time, and you can stop using the Newness service at any time. And as we promise in our third law of data protection, your data is portable.

What happens if Newness closes my account?

If Newness deactivates your account due to a TOS violation, then you may contact us to request deletion of your Content, and we will evaluate such requests on a case by case basis, pursuant to our legal obligations.

Where does Newness store my information?

When you use Newness Software on your computing device, such as by using one of our downloadable applications, some of your data will be stored locally on that device.

When you use Newness Software online, that data will be replicated on servers maintained in Ireland. This means that if you store information in or submit data to the Newness website or Newness Software, you acknowledge your personal information will be transmitted to, hosted, and accessed in Ireland.

Data privacy laws or regulations in your home country may differ from, or be more protective than, those in the European Union. We will collect, store, and use your personal information in accordance with this Privacy Policy and applicable laws, wherever it is processed.